Lesson 4 structuring news stories

 Mode of address - how media text communicates and addresses the audience looking at camera direct mode of address 

Third adjective - describe how text talks to audience might be aggressive friendly hostile humorous serious sensationalist 


General interest 




Guardian - arsenal women champions of Europe women’s weekly - Online article 

  • Audience targeted at arsenal fans, young girls, football fans, lgbtq community 
  • Mode of address - indirect mode of address informal language to talk about arsenal women 
  • News genre - sport 
  • Language techniques - sensational win / iconic celebrations hyperbole 
  • Guardian reader - well-educated, affluent, digitally-savvy, liberal demographic, predominantly ABC1 (a socio-economic classification), with a strong interest in social and political issues
  • Sign up for our weekly women’s football newsletter – all you need to do is search ‘Moving the Goalposts sign up’ or follow this link - tries to gain loyal fans 



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