Lesson 4 structuring news stories
Mode of address - how media text communicates and addresses the audience looking at camera direct mode of address
Third adjective - describe how text talks to audience might be aggressive friendly hostile humorous serious sensationalist
General interest
Guardian - arsenal women champions of Europe women’s weekly - Online article
- Audience targeted at arsenal fans, young girls, football fans, lgbtq community
- Mode of address - indirect mode of address informal language to talk about arsenal women
- News genre - sport
- Language techniques - sensational win / iconic celebrations hyperbole
- Guardian reader - well-educated, affluent, digitally-savvy, liberal demographic, predominantly ABC1 (a socio-economic classification), with a strong interest in social and political issues
- Sign up for our weekly women’s football newsletter – all you need to do is search ‘Moving the Goalposts sign up’ or follow this link - tries to gain loyal fans
Excellent detailed work on 'structuring news stories.'
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