Mode of address - how media text communicates and addresses the audience looking at camera direct mode of address Third adjective - describe how text talks to audience might be aggressive friendly hostile humorous serious sensationalist General interest Guardian - arsenal women champions of Europe women’s weekly - Online article Audience targeted at arsenal fans, young girls, football fans, lgbtq community Mode of address - indirect mode of address informal language to talk about arsenal women News genre - sport Language techniques - sensational win / iconic celebrations hyperbole Guardian reader - well-educated, affluent, digitally-savvy, liberal demographic, predominantly ABC1 (a socio-economic classification), with a strong interest in social and political issues Sign up for our weekly women’s football newsletter – all you need to do is search ‘Moving the Goalposts sign up’ or follow this link - tries to gain loy...
Professional journalism - as a profession so you get payed do it for a living Citizen journalism - comes from the Heart of a story seeing it through their own eyes and experiences pov News distributors - yahoo CNN Fox News, Google News NBC News Champions of Europe Arsenal ladies have beaten the unbeatable in a shocking 1-0 win against Barcelona on the 24th of may in the José Esdae stadium in Lisbon. Arsenal ladies last won this trophy in 2007 nearly 18 years ago, this shocking news has reinvented history. I will tell you about my first hand experience on my lucky trip to watch history be made! This dream started when i watched us beat Juventus 1-0 in the 90th minute in the group stages, this is when I started to believe we could win. The past years Arsenal have been struggling with ACl injuries a mix of players and managerial problems but as soon as Renee Seeger’s became the manager we believed we could so we did. I then witnessed the comeback against Real ...
Traditional News: Journalists as Gatekeeper - to control, manage and transfer The gatekeeper decides what information should move to group or individual and what information should no Features of a Traditional News Company: Owned by a large conglomerate Has many new subsidiaries, often specialising in a specific audience or geographic area Products available across a range of distribution platforms: radio, newspapers, television Clear political ideology News Corp; Large conglomerate Has many subsidiaries, often specialising in a specific audience or geographical area Murdoch Sky sports, the sun Publishing, tv, newspaper Politics News Platforms: TV Radio Website Social Media Print Apps Political Ideology: Left wing: Favours working class Favours social equality Favours social changes/progress Favours public owned public services Favours high taxes and state involvement Favours peace Inclusive Right wing: ...
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