Unit 7 prep

  Media theorists Gatlung and Ruge developed a system for classifying how news worthy an event is  Writing for a target audience  Article - road to victory  Arsenal women winning champions league  Target audience - mostly women or arsenal fans  Mode of address - informal  After 18 long years the long road to victory started all the way at the qualifiers. In 2007 was the last time the women got into the final of the women’s champions league and this has been a long wait to get to there again. In 2024 the ride started when we won the continental cup we started the strive fro the champions league. 

 Mode of address - how media text communicates and addresses the audience looking at camera direct mode of address  Third adjective - describe how text talks to audience might be aggressive friendly hostile humorous serious sensationalist  General interest  Guardian - arsenal women champions of Europe women’s weekly - Online article  Audience targeted at arsenal fans, young girls, football fans, lgbtq community  Mode of address - indirect mode of address informal language to talk about arsenal women  News genre - sport  Language techniques - sensational win / iconic celebrations hyperbole  Guardian reader -  well-educated, affluent, digitally-savvy, liberal demographic, predominantly ABC1 (a socio-economic classification), with a strong interest in social and political issues Sign up for our weekly women’s football newsletter – all you need to do is search ‘Moving the Goalposts sign up’ or  follow this link  - tries to gain loy...

Professional journalism - as a profession so you get payed do it for a living Citizen journalism - comes from the Heart of a story seeing it through their own eyes and experiences pov  News distributors - yahoo CNN Fox News, Google News NBC News  Champions of Europe  Arsenal ladies have beaten the unbeatable in a shocking 1-0 win against Barcelona on the 24th of may in the José Esdae stadium in Lisbon.  Arsenal ladies last won this trophy in 2007 nearly 18 years ago, this shocking news has reinvented history. I will tell you about my first hand experience on my lucky trip to watch history be made! This dream started when i watched us beat Juventus 1-0 in the 90th minute in the group stages, this is when I started to believe we could win. The past years Arsenal have been struggling with ACl injuries a mix of players and managerial problems but as soon as Renee Seeger’s became the manager we believed we could so we did.  I then witnessed the comeback against Real ...

 Traditional News: Journalists as Gatekeeper - to control, manage and transfer  The gatekeeper decides what information should move to group or individual and what information should no  Features of a Traditional News Company: Owned by a large conglomerate  Has many new subsidiaries, often specialising in a specific audience or geographic area  Products available across a range of distribution platforms: radio, newspapers, television  Clear political ideology  News Corp; Large conglomerate Has many subsidiaries, often specialising in a specific audience or geographical area Murdoch  Sky sports, the sun  Publishing, tv, newspaper  Politics  News Platforms: TV Radio Website Social Media Print Apps Political Ideology: Left wing: Favours working class Favours social equality Favours social changes/progress Favours public owned public services  Favours high taxes and state involvement Favours peace  Inclusive  Right wing: ...

  News Genres  1 - research news genres, platforms such as BBC and ownership  2- analyse articles then research, plan, write and sub-edit your own  3- evaluate article in terms of writing and regulation  Sports  Buisness  Politics  Tech  Gossip  Serious reportage - proper news which deals with serious issues that have significant consequences (genre include crime, politics, education, business) Dealt with in a serious tone by journalists  General Interests - less significant news, often more popular with mass audiences (genres include sports, arts and culture (music, TV and film), celebrity gossip)  To be a journalist you have to: Treat sources with respect Research facts  Tell stories  Get information fast  Seeking truth  Fact checking  Providing context  Ethically  Treating truth with respect Make sure you sources are reliable  Treat audiences with respect  Print - newspapers and m...